Selected work

Systems that make the work around the work disappear.

I design and build the connections between CRM, Marketing, Sales and operational tools — from individual automations to the systems teams rely on every day.

Automation is rarely just one tool.

The work often sits between systems: a form and a CRM, Marketing and Sales, an inbox and Salesforce, or customer data and the next action.

  • FormtoCRM
  • MarketingtoSales
  • InboxtoSalesforce
  • Customer datatonext action

Case studies

  • 01 · Workflow automation

    Logi-technic

    From candidate email to Salesforce

    Flo turns candidate proposals and CVs into structured assessments, a proposed core profile and prepared follow-up, then carries validated agency replies into Salesforce/Connexys.

    • AI-assisted recruitment
    • n8n
    • Salesforce

    The workflow, start to finish

    1. 01 · CollectQueue proposals and identify the message type
    2. 02 · ExtractStructure experience, education and details
    3. 03 · AssessCore profile, score and explanation
    4. 04 · PrepareCheck Salesforce, create the reply draft
    5. When the agency replies05 · RegisterValidate and connect the Salesforce records
  • 02 · Commercial-system architecture

    Optimile & Mobiflow

    Building HubSpot for the next stage of growth

    A shared HubSpot environment for two growing brands, connecting CRM structure, Marketing activity and Sales follow-up — from Teamleader migration to automated lead assignment.

    • CRM architecture
    • HubSpot
    • Sales enablement

    Two brands, one commercial environment

    • OptimileOwn sales pipeline
    • MobiflowOwn sales pipeline

    HubSpotSales Hub & Marketing Hub

    • CRMShared data
    • MarketingCapturing demand
    • SalesFollow-up

Have a process or system that should work better?

Tell me where the manual work, disconnected data or missing follow-up is getting in the way.

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